Iran Mercantile Exchange as one of the most reputable brokers in Iran decided to have a different appearance in 10th International Exhibition of Exchange, Bank & Insurance compare to the previous years. The main sketch had three circular structure in black color, which created a very individual and unique output. Instead of designing several counter for different services, a big circular counter was designed. Same design for VIP section with Wooden Pillar, made the nice combination of natural wood color and main black color of booth, and finally third circle assigned to work shop area with a short distance to two others.